10 Questions with Jo Encarnacion, A Modern Day Mother Hustler

Meet Jo Encarnacion, the modern day mother hustler who empowers and inspires women through movement and self-love!

How did you become a health coach?

My health journey began in summer of 2013 due to anxiety and depression from a high demanding life and career in the startup world. Over time health and wellness became my passion. Sharing my journey while helping others redefine their health was something I began to really fall in love with. My experience in the corporate world was always focused on managing people, teams, and large projects. I remember saying that by the time I’m 35 I wanted to take my experience of coaching employees into health and life coaching. In fall of 2016, I left behind a career in the startup world. I was working for a company called VSCO as the Director of Community and Curation and took a leap and jumped into a field I had only dreamed of. Shortly after I left VSCO I got my certification in health and nutrition and I’ve been coaching since January 2017.

How would you describe your fitness journey?

If I could sum it up, I would describe my fitness journey as an evolution of woman trying to redefine her world through movement and self-love.

What are your top 3 favorite healthy meals?

OMG, I’m pretty boring when it comes to healthy meals only because I love to keep things simple and easy to prepare. My top 3 favorite healthy meals are a Turkey Meatloaf that I make at home with simple ingredients, broiled salmon with Brussel sprouts, and Filipino chicken adobo that I make using Bragg’s Liquid Aminos instead of soy sauce as a healthier alternative.

What does your day look like?

During the week I’m awake by 5:30AM/6AM, then I make myself a protein smoothie and I’m out the door to head to the gym. I weight train or do cardio, depending on the day, and my workout is typically done in an about an hour. After that, I head home around 7:30 just in time to send off my kids to school. By 8:00 AM I make another meal, catch up with the husband, and then it’s off to my office to work until about 3PM/4PM. A lot of what I do day to day is centered around my blog and Instagram GOFITJO, which as you can imagine is a never-ending job, especially with social media these days. During my workday, I’m either shooting content, writing, connecting with my followers on Instagram, or prepping for my coaching days. I take my coaching calls on Tuesdays and Thursdays which helps me to just focus on my clients and I’m not jumping back and forth between social media and coaching. By 5 or 6 PM its time for dinner. My husband and I both own our own businesses and work from home and we’re both great co-parents and household managers. A majority of our ingredients for dinner is prepped ahead of time so we toss things together and its time to eat by 6:30 PM/7: 00 PM. We spend some time with the kids before they head to bed and at the bare minimum, we try to have an unplugged hour before they sleep. Depending on our energy levels the husband and I will typically watch an episode of whatever favorite show we’ve got going at that time and I’m in bed by 10:30 PM. Then its rinse and repeat. 

Who is your fitness inspiration?

I honestly don’t know if I have a specific someone who’s my fitness inspiration. But I will say that the people who motivate me to be better are the men and women I see in the gym who aren’t giving up on their health goals no matter how far they have to go. I don’t really have many fitness goals at the moment except to have fun, but when I do it the everyday woman who’s simply hustling to balance it all. 

What is the most interesting part of your job?

Everything in my job is interesting. The people I work with are phenomenal and their journeys and what they are trying to do and accomplish are all so different. 

What/Who is your favorite Instagram fitness page right now?

Right now I think my favorite Instagram fitness page happens to be @healthyisthenewskinny. Honestly, I’m so over seeing perfect abs, tight bodies, and booty goals. I want to see real women, experiencing real issues, and kicking ass through them. 

How do you motivate people?

This is a tough question…you guys are really diving deep. I like to motivate people by showing them what a healthy and happy life can be like. I’m real and honest about life challenges such as being a parent of a teenage girl, marriage issues, and the struggle of juggling your own business caring for others while trying to put myself and health first. 

What’s your advice to people who are interested in becoming fit and healthy?

Just start and start small. So many times we look at these fitness accounts and hard bodies and want what they have immediately. What we need to understand is that everyone had a day one and it wasn’t pretty, it was nowhere near perfect, and I’m pretty sure that even the fittest and the hard-bodied individual didn’t want to start on day 1, but they did and didn’t stop. 

Where can everyone keep up with you to learn more? (Website, Instagram, Facebook, Snapchat, etc)

My website is

all things social: @gofitjo